The Eye of the Tiger camera + marketplace

Anyone can build AI for the physical world.

An AI camera with MCP built in. Tell it what to be in plain English, connect it to the apps you already use, and sell what you build on our marketplace.

  • Coming to Kickstarter
  • Runs AI on the camera
  • Builders keep 80%
The Eye of the Tiger camera, an orange ring lit on its glass face
The film · 2 minutes
What’s changed

Anyone can ship software now. The physical world is still locked.

180M+developers on GitHub
60M+products built on Lovable, mostly by people who don’t code

“Wouldn’t it be cool if I could…”

  • …know if Mum falls and can’t reach her phone
  • …log every bird that visits my garden
  • …get a call when a ewe starts lambing at 3am
  • …hear about it the moment a 3D print goes wrong

But to build any of them, you need

  • Circuit boards
  • Firmware
  • Wiring
  • Servers
  • An enclosure
  • Certification

So the ideas stay ideas. Until now.

GitHub Octoverse; Lovable. As at August 2026.

The Eye of the Tiger camera from the side, the tiger mark etched on its aluminium body
Meet Eye of the Tiger

We took the hardware wall away.

Plug it in and it’s ready to build on. No boards, no firmware, no servers.

  • Plugs into your AI

    MCP built in. One line adds it to Claude Code or any AI tool that speaks MCP.

  • Thinks for itself

    Rockchip RK3576 with a 6 TOPS AI engine. Runs on the camera, or calls your cloud AI.

  • Sees day and night

    Sony 8 MP (4K) sensor and infrared night vision.

  • Talks back

    Microphone, speaker and a 534-pixel LED face.

  • Goes anywhere

    PoE or USB-C, Ethernet or Wi-Fi. Sealed for the outdoors.

Full specs and launch access
How it works

Plug it in. Tell it what to be.

Three steps, and the camera is doing a job only you thought of.

1 · Connect

One line, and it can see

The camera runs its own MCP server. Add it to Claude Code or any AI tool that speaks MCP, and every camera on your network shows up by name.

  • MCP server built in, at eyeofthetiger.local
  • Works with Claude Code and other MCP clients
  • No SDK, no firmware
2 · Build

Describe the job in plain English

Your AI writes the app and puts it on the camera. Want it to do something else tomorrow? Just say so.

  • Watches the sofa on the camera
  • Speaks through the camera’s speaker
  • Sends you a WhatsApp
3 · Connect your apps

Answers land where you already are

An app can send what the camera sees to the tools you use every day, or simply say it out loud. It runs on the camera’s own AI chip, or with your own AI when a job needs a bigger model.

  • A WhatsApp, a Slack post or a spreadsheet row
  • Keeps working when the internet drops
  • Your account, your model, your choice
WhatsAppA message with the snapshot
SlackA post to your channel
Google SheetsA new row for every event
EmailA note to your inbox
Its own speakerSays it out loud
Its LED faceGlows to show what it’s doing
What will you build?

If a camera can see it, you can build on it.

A few ideas. Each is something the camera sees, and what happens next.

At Mum’s

SeesShe has fallen and can’t reach her phone

DoesLets her daughter know straight away

In the garden

SeesA bird lands on the feeder

DoesNames the species and adds a row to a sheet

On the farm

SeesA ewe starts lambing at night

DoesRings the farmer’s phone

In the living room

SeesThe dog gets on the sofa

DoesSays “Off the sofa!” and sends a WhatsApp

In the workshop

SeesA 3D print starts to fail

DoesSends a snapshot before the spool is wasted

In the café

SeesThe queue passes five people

DoesPosts to the team’s Slack

The marketplace

Build it once. Sell it to everyone.

Finished camera apps, not models. Camera owners add them in a tap, and every install pays the builder. Builders keep 80%.

  1. 1
    Build it

    Make an app for your camera by describing it to your AI.

  2. 2
    Share it

    List it on the Eye of the Tiger marketplace.

  3. 3
    Sell it

    Set a price, or give it away. Other Eye of the Tiger owners add it to their cameras.

Coming to Kickstarter

Be one of the first to build on it.

Coming to Kickstarter

  • Eye of the Tiger camera
  • Wall stem and plate, with screws and wall plugs
  • USB-C cable
Get launch access
Questions

What builders ask us.

Do I need to know how to code?

No. You tell your AI what you want the camera to do, in plain English, and it builds the app and puts it on the camera. If you do code, everything is open to you too.

Which AI tools does it work with?

Anything that speaks MCP, including Claude Code. Add the camera with one line and it shows up by name, ready for instructions.

Does it need the internet?

Not for apps that run on the camera’s own AI chip: they keep working when the internet drops and footage stays on your network. Apps that use your cloud AI need a connection.

Can I sell what I build?

Yes. List your app on the Eye of the Tiger marketplace and other camera owners can add it to theirs. Builders keep 80% of every sale.

Can I use it outdoors?

Yes. The aluminium body is sealed for the outdoors, and it mounts on a wall stem or stands on a shelf.